:root {
  --bg: #0F0F0F;
  --surface: #1A1A1A;
  --surface-2: #242424;
  --accent: #FF5722;
  --accent-dim: rgba(255, 87, 34, 0.15);
  --fg: #FAFAF7;
  --fg-muted: rgba(250, 250, 247, 0.5);
  --fg-dim: rgba(250, 250, 247, 0.25);
  --border: rgba(250, 250, 247, 0.08);
  --radius: 12px;
  --radius-sm: 8px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 16px; scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', system-ui, sans-serif;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

/* Nav */
.nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  padding: 20px 40px;
  background: rgba(15, 15, 15, 0.85);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}

.nav-inner {
  max-width: 1200px;
  margin: 0 auto;
}

.nav-logo {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  font-family: 'Syne', sans-serif;
  font-weight: 700;
  font-size: 1.1rem;
  color: var(--fg);
  letter-spacing: -0.02em;
}

/* Hero */
.hero {
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: 120px 40px 80px;
  position: relative;
  overflow: hidden;
}

.hero::before {
  content: '';
  position: absolute;
  top: -200px;
  right: -200px;
  width: 700px;
  height: 700px;
  background: radial-gradient(circle, rgba(255,87,34,0.12) 0%, transparent 70%);
  pointer-events: none;
}

.hero::after {
  content: '';
  position: absolute;
  bottom: -100px;
  left: -100px;
  width: 400px;
  height: 400px;
  background: radial-gradient(circle, rgba(255,87,34,0.06) 0%, transparent 70%);
  pointer-events: none;
}

.hero-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
  width: 100%;
}

.hero-eyebrow {
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 24px;
}

.hero-headline {
  font-family: 'Syne', sans-serif;
  font-size: clamp(3.5rem, 6vw, 5.5rem);
  font-weight: 800;
  line-height: 0.95;
  letter-spacing: -0.03em;
  margin-bottom: 28px;
  display: flex;
  flex-direction: column;
}

.hero-line-1 { color: var(--fg); }
.hero-line-2 { color: var(--fg); }
.hero-line-3 {
  color: var(--accent);
  -webkit-text-stroke: 0;
}

.hero-sub {
  font-size: 1.1rem;
  color: var(--fg-muted);
  line-height: 1.7;
  max-width: 480px;
  margin-bottom: 40px;
}

.hero-anchors {
  display: flex;
  align-items: center;
  gap: 0;
}

.anchor-item {
  display: flex;
  flex-direction: column;
  padding: 0 24px;
}

.anchor-item:first-child { padding-left: 0; }

.anchor-val {
  font-family: 'Syne', sans-serif;
  font-size: 1.6rem;
  font-weight: 800;
  color: var(--fg);
  letter-spacing: -0.02em;
}

.anchor-label {
  font-size: 0.75rem;
  color: var(--fg-muted);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-top: 2px;
}

.anchor-sep {
  width: 1px;
  height: 40px;
  background: var(--border);
  flex-shrink: 0;
}

/* Phone mockup */
.hero-visual {
  display: flex;
  flex-direction: column;
  gap: 20px;
  align-items: flex-end;
}

.phone-frame {
  width: 260px;
  background: #111;
  border-radius: 36px;
  padding: 12px;
  box-shadow: 0 40px 80px rgba(0,0,0,0.6), 0 0 0 1px rgba(255,255,255,0.06), inset 0 0 0 1px rgba(255,255,255,0.04);
}

.phone-screen {
  background: #1c1c1e;
  border-radius: 28px;
  overflow: hidden;
  padding-bottom: 12px;
}

.phone-notch {
  width: 80px;
  height: 24px;
  background: #111;
  border-radius: 0 0 16px 16px;
  margin: 0 auto;
}

.phone-content { padding: 12px; }

.reel-header {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 12px;
}

.reel-avatar {
  width: 32px;
  height: 32px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--accent), #ff8a65);
}

.reel-name {
  font-family: 'DM Sans', sans-serif;
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--fg);
  flex: 1;
}

.reel-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
}

.reel-video-area {
  height: 220px;
  background: linear-gradient(135deg, #2a2a2a 0%, #1a1a1a 50%, #252525 100%);
  border-radius: 16px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 12px;
  position: relative;
  overflow: hidden;
}

.reel-video-area::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    linear-gradient(45deg, transparent 40%, rgba(255,87,34,0.05) 50%, transparent 60%),
    repeating-linear-gradient(0deg, transparent, transparent 20px, rgba(255,255,255,0.01) 20px, rgba(255,255,255,0.01) 21px);
}

.reel-icon { position: relative; z-index: 1; }
.reel-text {
  font-size: 0.75rem;
  color: rgba(255,255,255,0.5);
  position: relative;
  z-index: 1;
}

.reel-actions {
  display: flex;
  gap: 16px;
  padding: 10px 4px 0;
}

.reel-action {
  display: flex;
  align-items: center;
  gap: 4px;
  font-size: 0.7rem;
  color: rgba(255,255,255,0.6);
}

.hero-stat-strip {
  display: flex;
  gap: 32px;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 16px 24px;
  width: 100%;
}

.stat-item {
  display: flex;
  flex-direction: column;
  gap: 2px;
}

.stat-num {
  font-family: 'Syne', sans-serif;
  font-size: 1.1rem;
  font-weight: 700;
  color: var(--accent);
  letter-spacing: -0.02em;
}

.stat-desc {
  font-size: 0.7rem;
  color: var(--fg-muted);
}

/* Shared section styles */
.section-inner {
  max-width: 1200px;
  margin: 0 auto;
  padding: 100px 40px;
}

.section-label {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}

.section-headline {
  font-family: 'Syne', sans-serif;
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 800;
  line-height: 1.1;
  letter-spacing: -0.02em;
  max-width: 680px;
  margin-bottom: 20px;
}

.section-sub {
  font-size: 1.05rem;
  color: var(--fg-muted);
  max-width: 540px;
  line-height: 1.7;
  margin-bottom: 60px;
}

/* Services */
.what-we-do { background: var(--bg); }

.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.service-card {
  background: var(--surface);
  padding: 36px 32px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  transition: background 0.2s;
}

.service-card:hover { background: var(--surface-2); }

.service-card-accent {
  background: var(--accent-dim);
  border: 1px solid rgba(255,87,34,0.2);
}

.service-card-accent:hover { background: rgba(255,87,34,0.2); }

.service-icon { opacity: 0.9; }
.service-icon-light { opacity: 1; }

.service-title {
  font-family: 'Syne', sans-serif;
  font-size: 1.05rem;
  font-weight: 700;
  color: var(--fg);
}

.service-title-light { color: var(--accent); }

.service-desc {
  font-size: 0.9rem;
  color: var(--fg-muted);
  line-height: 1.6;
}

.service-desc-light { color: rgba(255,255,255,0.7); }

/* Niches */
.niches { background: var(--surface); }

.niches-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}

.niche-card {
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  display: flex;
  flex-direction: column;
}

.niche-visual {
  height: 180px;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  overflow: hidden;
}

.niche-barbershop {
  background: linear-gradient(135deg, #1a1a2e, #16213e);
}
.niche-barbershop::after {
  content: '';
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  height: 60px;
  background: linear-gradient(to top, rgba(0,0,0,0.3), transparent);
}

.niche-gyms {
  background: linear-gradient(135deg, #1a2a1a, #0f2310);
}

.niche-restaurants {
  background: linear-gradient(135deg, #2e1a1a, #1a0f0f);
}

.niche-realtors {
  background: linear-gradient(135deg, #1a1a2e, #0f1423);
}

.niche-illustration {
  display: flex;
  align-items: center;
  justify-content: center;
}

.niche-info { padding: 28px 28px 32px; }

.niche-name {
  font-family: 'Syne', sans-serif;
  font-size: 1.2rem;
  font-weight: 700;
  margin-bottom: 10px;
}

.niche-tactic {
  font-size: 0.875rem;
  color: var(--fg-muted);
  line-height: 1.6;
}

/* Process */
.process { background: var(--bg); }

.steps-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 40px;
  margin-top: 60px;
}

.step-item {}

.step-num {
  font-family: 'Syne', sans-serif;
  font-size: 2.5rem;
  font-weight: 800;
  color: var(--accent-dim);
  letter-spacing: -0.04em;
  margin-bottom: 16px;
  line-height: 1;
}

.step-title {
  font-family: 'Syne', sans-serif;
  font-size: 1rem;
  font-weight: 700;
  margin-bottom: 10px;
  line-height: 1.3;
}

.step-desc {
  font-size: 0.85rem;
  color: var(--fg-muted);
  line-height: 1.6;
}

/* Manifesto */
.manifesto {
  background: var(--surface);
  padding: 100px 40px;
}

.manifesto-inner {
  max-width: 800px;
  margin: 0 auto;
}

.manifesto-label {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 32px;
}

.manifesto-text {
  font-family: 'Syne', sans-serif;
  font-size: clamp(1.4rem, 2.5vw, 2rem);
  font-weight: 700;
  line-height: 1.3;
  letter-spacing: -0.02em;
  color: var(--fg);
  margin-bottom: 32px;
  font-style: normal;
  border-left: 3px solid var(--accent);
  padding-left: 28px;
}

.manifesto-body {
  font-size: 1rem;
  color: var(--fg-muted);
  line-height: 1.8;
  margin-bottom: 20px;
}

.manifesto-body-accent {
  color: var(--fg);
  font-weight: 500;
}

/* Closing */
.closing {
  background: var(--bg);
  padding: 100px 40px;
}

.closing-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}

.closing-tagline {
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

.closing-headline {
  font-family: 'Syne', sans-serif;
  font-size: clamp(2.5rem, 4vw, 3.5rem);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin-bottom: 20px;
}

.closing-sub {
  font-size: 1.05rem;
  color: var(--fg-muted);
  margin-bottom: 40px;
}

.closing-proof {
  display: flex;
  align-items: center;
  gap: 0;
}

.proof-item {
  display: flex;
  flex-direction: column;
  padding: 0 28px;
}

.proof-item:first-child { padding-left: 0; }

.proof-num {
  font-family: 'Syne', sans-serif;
  font-size: 2rem;
  font-weight: 800;
  color: var(--fg);
  letter-spacing: -0.02em;
}

.proof-label {
  font-size: 0.75rem;
  color: var(--fg-muted);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.proof-sep {
  width: 1px;
  height: 40px;
  background: var(--border);
}

.closing-visual {
  display: flex;
  align-items: center;
  justify-content: center;
}

.closing-stat-block {
  padding: 48px;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--surface);
  text-align: center;
}

.closing-big {
  font-family: 'Syne', sans-serif;
  font-size: 1.6rem;
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: -0.02em;
  margin-bottom: 12px;
}

.closing-small {
  font-size: 0.9rem;
  color: var(--fg-muted);
}

/* Footer */
.footer {
  border-top: 1px solid var(--border);
  padding: 40px;
}

.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  gap: 24px;
}

.footer-brand {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: 'Syne', sans-serif;
  font-weight: 700;
  font-size: 0.95rem;
  color: var(--fg);
}

.footer-copy {
  font-size: 0.85rem;
  color: var(--fg-muted);
  flex: 1;
}

.footer-meta {
  font-size: 0.75rem;
  color: var(--fg-dim);
}

/* Responsive */
@media (max-width: 900px) {
  .hero-inner {
    grid-template-columns: 1fr;
    gap: 60px;
  }

  .hero-visual {
    align-items: center;
  }

  .services-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .steps-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .closing-inner {
    grid-template-columns: 1fr;
  }

  .closing-visual {
    display: none;
  }

  .niches-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 600px) {
  .hero { padding: 100px 24px 60px; }
  .section-inner { padding: 60px 24px; }
  .manifesto { padding: 60px 24px; }
  .closing { padding: 60px 24px; }
  .footer { padding: 32px 24px; }

  .services-grid {
    grid-template-columns: 1fr;
  }

  .steps-grid {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .hero-anchors {
    flex-wrap: wrap;
    gap: 16px;
  }

  .anchor-sep { display: none; }
  .anchor-item { padding: 0; }

  .phone-frame { width: 220px; }
  .reel-video-area { height: 180px; }
}